young-india

Project HNOP Campaign

Road Safety

"Horn Not OK Please" (HNOP) is an initiative by Yi to invite attention to the problem of various forms of noise pollution and to suggest ways to minimize it. Towards this cause, the HNOP campaign was initiated by Yi with the sole aim to reduce noise pollution especially in cities, giving the message to use vehicular honks only when necessary. This project has successfully completed 4 years across the cities in which Yi has presence today. The impact of this campaign has reached out close to 15 million people through awareness sessions, campaigns, distribution of stickers, discussions and road trips.


  • 01-Sep-2018 1 September 2018 – National Road Safety Campaign 1 Crore steps for safer roads – Yi Vadodara
  • 23-Apr-2018 HELLA RELAY WALKATHON SUPPORTED BY Yi DELHI 23 APRIL 2018
  • 08-Apr-2018 Session with Bullu Biker Yi Bhubaneswar
  • 29-Jul-2018 1 Crore Steps Walkathon for Road Safety Awareness - Yi Trivandrum
  • 06-Jul-2018 Awareness Session on Road Safety - Yi Coimbatore Chapter
  • 28-Mar-2018 Kochi Public Transport Day - Yi Kochi Chapter
  • 22-May-2018 Awareness on Road Safety - Seat Belt Selfie Challenge - Yi Hyderabad
  • 18-Jun-2016 Awareness on HNOP @ Siliguri Auto Works Pvt Ltd: Siliguri