Project HNOP Campaign

Road Safety

"Horn Not OK Please" (HNOP) is an initiative by Yi to invite attention to the problem of various forms of noise pollution and to suggest ways to minimize it. Towards this cause, the HNOP campaign was initiated by Yi with the sole aim to reduce noise pollution especially in cities, giving the message to use vehicular honks only when necessary. This project has successfully completed 4 years across the cities in which Yi has presence today. The impact of this campaign has reached out close to 15 million people through awareness sessions, campaigns, distribution of stickers, discussions and road trips.